Posted by Matt Markins in 
Check out the new Chevy Malibu Commercial. I am not a Malibu fan and really can’t remember the last time that a Chevy car commercial caught my attention, but they hit a home run with their message here.
Let’s face it, when was the last time the boring design of a Chevy Malibu (inferior to what it would like to call it’s competitor, the Camry or the Accord) caught your attention? Likely never.
That being the case, Chevy’s creative team (more than likely a marketing firm they hired out of house) was willing to say “Let’s face it…the Malibu has been boring, and for a loooooong time!” (hasn’t really changed the design much since 1999) and now we have a new design.
They nailed their message and did an excellent job. I appreciate it when a company can poke fun at their weaknesses while simintaniously seek to address them.
