Snap, Crackle, Pop!

Okay, don’t get me wrong, I love a funny commercial! I am always looking for a commercial that makes me laugh out loud (Herding Cats by EDS is my favorite ever!). However, I just saw a wonderful, family friendly commercial by the Kellogg cereal brand, Rice Krispies.

A mother, daughter and son are in the kitchen together making the all-time family fav Rice Krispie Treats. The treatment is in black and white with the exception of the cereal box and the cereal in the bowl. Very nostalgic feel to it! What makes it so cool is the message at the end of the commercial. The Narrator says something like “it’s not about having the Rice Krispie Treats to eat when you are done. It’s about the time spent doing something together.”

Now, I am a marketer. I “get” it. I am sure that over 100,000 moms went out to Kroger moments after that commercial ran for the single purpose of buying a box of Rice Krispies. But so what…that’s the point of marketing, is it not? What so impressed me was that they found a unique way to blend product marketing with a very family friendly message. Way to go Kelloggs!

BTW, I spent the last 30 minutes trying to find this commercial online and no one seems to have posted it. However, if you go to the Rice Krispie site, they do have some other commercials posted that are a part of the same campaign, but not the exact one I am referring to here.