Posted by Matt Markins in 
Odds are, you are a brand lover of something. I am a brand lover of Nike. I love Nike shoes, clothing, the history and the development of the company, much of their marketing, and the role Nike played in my growing up years (Mars Blackman…can I get a witness!). I also love Apple, New Balance, Coke, and Old Navy. I am loyal to these brands.
Yesterday, as I walked in the door, I was welcomed by my lovely wife who was glowing …perhaps even beaming! Was it because she was ecstatic to see me after being away at work all day? Think twice buddy. It was because she just bought a 12 pack of Sharpies for 75% off!
Target, in an effort to liquidate their overstock of school supplies has decided to slash their prices on all leftover items. So, the 4 pack that I bought her last week was cool, but not as groovy as the 12 pack! There is not a single color of Sharpie that we don’t own. I lover her, and she sure loves those Sharpies.
We seem to be drawn to certain brands that attract our personalities. What brands do you love and why?
I am a loyal follower of several brands, Kraft mayo, Gold Toe socks, USAA insurance, Apple, New Balance, Pelikan pens, and Randall House products.
I am loyal mainly to quality rather than popularity, the brands my wife and I choose deals with taste, durability, quality and functionality.